Ideas that influence

Differentiate. Educate. Elevate. Resonate.

First impressions

What's in it for whom?

You have one chance to make a first impression and you're lucky if you have 2-3 seconds to engage the reader. Persuasive creative gets to the point quickly, and most importantly, the benefit.

Break ties

Words like quality, commitment, dedication and mission play a tie game since everyone uses them. Either back them up with facts or focus on the truly relevant benefits you bring to the table. ​

It's not about you, it's about your reader. Benefits mean more than features. Rather than just describing, persuade with advantages focussed on your target reader's  needs.

Activate!

Don't let them turn the page. Tell readers what to do next - Call, submit, enter, clip, click, join, ask, try. And always offer more information for the curious.

Persuasive Creative is a resource for convincing advertising, brochures, websites, content, and more. It's major ad agency veterans available at freelance rates.  ​